Discovery
Qwinn is a supply chain consultancy that helps organizations optimize processes, improve efficiency and navigate complex operational challenges. I was initially tasked with developing the visual identity for Qwinn Consultancy, creating a brand that reflects clarity, expertise and strategic thinking. Later, the company rebranded to Qwinn Business Partners, requiring the identity to evolve while maintaining the recognizability of the original design.
Problem
With the transition from Qwinn Consultancy to Qwinn Business Partners, the existing logo no longer fully aligned with the company’s new name and positioning. The challenge was to create a refreshed logo that represents the updated brand while preserving the visual language established in the original identity.
Solution
Building on the identity created for Qwinn Consultancy, I redesigned the logo to fit the new Qwinn Business Partners name. By evolving the existing visual language rather than replacing it, the brand maintains continuity while better reflecting the company’s positioning as a strategic supply chain partner.
